Indian telecommunication service provider Bharti Airtel on Monday launched a digital campaign #PassTheTorch to mark the 11th edition of the Airtel Delhi Half Marathon (ADHM), scheduled to be held on October 21 here.
As part of the campaign, runners can pass on the digital flame to the next individual or group. Corresponding to the number of kilometres accumulated by the runners, Airtel will empower underprivileged children in rural areas through digital literacy, which will include teaching them the use of computers and the Internet.
Airtel has partnered with leading fitness mobile app Mobiefit for the campaign and the app will be branded as Airtel Mobiefit during the campaign period.
As part of the campaign launch, a digital torch will be lit on Tuesday at the Airtel headquarters in Gurugram.
--IANS
kk/bg
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