Tuesday, March 04, 2025 | 07:22 PM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

Alibaba creates 'video fingerprints' to fight piracy

Image

IANS Beijing

In a bid to curb piracy, China's e-commerce giant Alibaba has come up with 'video fingerprints' technology that gives each original video a unique online identity.

Short videos have become a popular form of advertisement for sellers on Alibaba's e-commerce platforms Taobao and Tmall. But the videos are often left unpatented due to a cumbersome process, Xinhua news agency reported on Wednesday.

To curb this malpractice, Alibaba's security lab has created 'fingerprints' for all original videos on Taobao and Tmall, said He Yuan, a senior algorithm expert at the lab.

The fingerprints can be used to identify the video even if it is trimmed or its images modified, he added.

 

Businesses participating in the project can upload their videos and have 'fingerprints' generated automatically. Once qualified as an original video, any other videos with high similarity will be reported to the business owner.

After being online for about a month, more than 7,000 businesses have signed up to participate in the project, said Alibaba.

--IANS

mag/

Disclaimer: No Business Standard Journalist was involved in creation of this content

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Apr 10 2019 | 9:54 AM IST

Explore News