Indian Super League side Bengaluru FC have partnered with health food drinks brand Boost to develop grassroots football in Bengaluru, the city-based football club announced on Tuesday.
The association also marks Boost's coming on board with BFC as the club's 'official energy partner', it was announced by Bengaluru FC COO Mustafa Ghouse. Vikram Bahl, Area Marketing, Lead, of Boost's parent company GSK Consumer Healthcare was also present at the event.
Bengaluru will kick-off the partnership with the Boost-BFC Inter-School Soccer Shield -- a flagship event of the club that enters its third edition.
The tournament will feature 60 school teams across the U10, U12 and U14 age groups and will be held at the Bangalore Football Stadium, from January 23.
While the tournament will be the anchor of the association, it also includes several development initiatives like the coach education program where coaches from participating teams are handed the opportunity to take part in the AIFF 'D' and AFC 'C' licence courses, which will be conducted in the city for the first time.
This apart, the association includes seminars educating the children and parents on various aspects of the sport like nutrition and psychology, along with a referee education programme in a bid to cover all aspects of the game.
--IANS
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