Bharatiya Janata Party (BJP) National President Amit Shah on Tuesday appointed General Secretary Bhupender Yadav as party's in-charge of Gujarat.
Yadav, an OBC (Other Backward Classes) face of the party, will replace Dinesh Sharma, who was recently appointed Deputy Chief Minister of Uttar Pradesh.
"BJP President Amit Shah has appointed Bhupender Yadav as its new in-charge of Gujarat," the BJP said in a statement.
Yadav's appointment is being seen as party's efforts to woo the OBC community after young Patidar leader Hardik Patel spearheaded a campaign for reservation to the community.
In north Gujarat and Saurashtra region, the BJP wants to win over influential Patels and OBCs, who have been up in arms against the government, demanding educational and job quotas.
Assembly elections in Gujarat are due later this year.
Later, Yadav thanked Prime Minister Narendra Modi and party chief Shah for his appointment and vowed to work tirelessly for the party.
"With inspiration from the BJP leadership, I will continue to work for the party with devotion," Yadav said.
Yadav, a Rajya Sabha member from Rajasthan, has previously worked as party's in-charge in Bihar.
--IANS
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