Singer Justin Bieber, who is set to launch his third fragrance, named Key, in July, shared a sneak peek of its bottle on Twitter.
"#whatiskey (sic)," Bieber wrote, alongside a photograph of the glossy white perfume bottle, which is decorated with gold hardware and a key charm, reports eonline.com.
The detachable and wearable charm is a symbol of the singer's reminder to fans to "always believe in themselves, in their connection with Justin, and most of all, to believe that their dreams will come true", said a statement.
His first two fragrances are called Someday and Girlfriend.