West Bengal government 'Biswa Bangla' brand, under which the state's handloom and handicraft products are promoted, is set to be showcased overseas for the first time at China's Kunming, Chief Minister Mamata Banerjee said on Friday.
She was speaking after inaugurating the fifth 'Biswa Bangla' showroom at Bagdogra airport in north Bengal, according to a post on her Facebook page.
"The next showroom is being planned at Delhi. Darjeeling town will also get one at Chowrasta Mall. The first overseas showroom of Biswa Bangla will be in Kunming, Yunnan Province, China for which we have signed a MoU recently," she said.
Terming Biswa Bangla a single umbrella organization showcasing the state's living heritage, reviving and promoting the local handloom and handicraft products, she said the brand is an initiative that benefits the livelihoods of thousands of traditional craftsmen and weavers by improving the visibility and growth of the handloom and handicrafts sector.
Banerjee said the existing four showrooms are located at Kolkata domestic airport, Kolkata international airport, Dakshinapan and Biswa Bangla Haat at Rajarhat.
