The Cabinet Committee on Economic Affairs Thursday approved the continuation of a consumer awareness scheme at a cost of Rs.409.29 crore during the 12th Five Year Plan, said a statement.
The scheme would strengthen the consumer movement by spreading consumer literacy and a campaign about consumers' rights and responsibilities, said the statement.
The existing campaign 'Jago Grahak Jago; will be further strengthened to reach all parts of the country and attempts would be made tocarry out such awareness campaigns in regional languages, said the statement.
The Consumer Protection Act, 1986 has guaranteed several rights to Indian consumers regarding quality, quantity and purity of goods.
