A campaign that encourages people to clean their surroundings and promote it on social networking sites like Facebook and Twitter to inspire others was launched here Thursday.
'Keeda hai kya, desh saaf karne ka' is a citizen's movement that aims to strengthen the Swachh Bharat Abhiyan launched by Prime Minister Narendra Modi on Thursday to clean India in five years.
The campaign is being powered by Apeejay Karmayuga, a movement to create awareness about the fundamental duties of citizens of the country and in turn inspire them to clean the country.
Explaining how the campaign works, Karan Paul, chairman of Apeejay Surrendra Group, said that people first need to identify a place in their locality, which needs to be cleaned and then get a couple of friends to get the job done.
"With your mobile camera, shoot a video showing the transformation that the place went through. Post the video under the #KeedaHaiKya on social networking sites to spread the word," Paul said.
"The video can also be mailed to us in order to collect your 'I am a India patriot certificate'," said Paul.
As awareness about the campaign spreads, more and more people can start their own cleanliness drives in their neighbourhoods which will be a step towards cleaning cities and eventually the nation, he said.
