Surveillance and security systems firm CP Plus were named the principal sponsor, leading arm sponsor and security partner to Indian Premier League (IPL) franchise Rajasthan Royals on Tuesday.
"IPL and our partnership with the formidable Rajasthan Royals is a great opportunity to reinstate our brand name in the minds of people," said CP Plus managing director Aditya Khemka.
The Royals are mentored by Rahul Dravid and captained by Shane Watson.
The IPL gets underway on Wednesday when defending champions Kolkata Knight Riders take on former winners Mumbai Indians at the Eden Gardens in Kolkata.