Wednesday, March 05, 2025 | 04:17 PM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

Designers Ashima-Leena partner with NGO

Image

IANS New Delhi

A portion of sales proceeds from designer duo Ashima-Leena's new line will be used towards upliftment of tribals and Dalits of remote villages of Giridih district in Jharkhand.

Ashima-Leena have come up with a ready-to-wear range La Vie En Rose, launched at the DLF Emporio here. The designers said 20 per cent of the sales will be donated towards NGO Savera Foundation, read a statement.

The new line, inspired by the signature song of popular French singer Edith Piaf -- written in 1945 -- consists of capes, accessories and Indian ensembles.

Savera Foundation is dedicated to work with poor and most marginalised women, children and men (Dalits and Tribals) in bettering their condition, since 2006.

 

--IANS

dc/rb/bg

Disclaimer: No Business Standard Journalist was involved in creation of this content

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Mar 25 2017 | 5:42 PM IST

Explore News