Ace designers like Sabyasachi Mukherjee, Tarun Tahiliani and JJ Valaya among many others will be seen showcasing the modern age Banarasi weaves during the Grand Finale show of the Amazon India Fashion Week here.
The Grand Finale, hosted by Amazon India, curated to the theme of 'The Banaras Project - Crafts of India', aims to bring back the astonishing and spectacularly awe inspiring richness and heritage of Banaras.
As many as 16 designers will present three ensembles inspired by the iconic city in tones of blue, yellow, green, red, cream & black and tell their Banaras story using any one of these palettes.
"We are excited to revive the Banarasi weaves in line with the modern sensibilities of today's consumer. The inspiration from the encouragement given by Shaina NC to take this forward with Amazon India's consistent support has yielded us with the unique collections from our talented designers," Sunil Sethi, president, FDCI, said in a statement.
"We are sure that our efforts in the grand celebration of Banarasi weaves will set new benchmarks for such concepts in the future," he added.
Susan Saideman, vice president, global vendor management, Amazon, added that "Banaras has always been a source of inspiration for the fashion industry".
"The versatility attached with these threads makes the textile as eclectic and elegant as one could dream of. From Banarasi drapes to opulent brocades and the handloom cotton and silk textiles, Banarasi weaves match up to the modern as well as the traditional fashion sensibilities, giving the talented creative minds - our designers - a broad area to play with," she said.
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Some of the designers who will be presenting their collections on the ramp of Grand Finale at AIFW are Abhishek Gupta, Abraham & Thakore, Alpana & Neeraj, Anupama Dayal, Arjun Saluja, Ashish Soni, Atsu, Gauri & Nainika, Malini Ramani, Manish Arora, Namrata Joshipura, Rajesh Pratap and Rohit Gandhi.