With Father's Day around the corner, Singapore-based artist Druv Kent unveiled his new single "I'm still riding", dedicated to his father, on Friday.
The track is part of his forthcoming debut album "About Time", to be released digitally in the coming months.
"The relationships we have with our fathers is often understood only in time. 'I'm still riding' is about loving our fathers - and letting them know we do!," Kent said in a statement.
The singer, with roots in India, has written the song in the form of a letter to his father to express gratitude for the lessons passed on over a lifetime.
While the relationship between a daughter and her father is a more celebrated one, he wanted to use the video narrative to toast the father-son bond, an emotion he feels is not talked about enough.
Kent kickstarted a Facebook campaign in May asking people to send their father-son images and video clips.
He received over 1000 submissions and went through the daunting task of putting them together.
"I was truly overwhelmed by peoples' willingness to step forward and share their most intimate moments for this project. It only reinforced my decision to share this piece of my life," he said.
The video is directed by Puneet Rakheja and produced by Natasha Malhotra of Jump Films.
"I'm still riding" is pre-produced by Tim Bradshaw, who has worked with Grammy Award-winning singer John Mayer.
"To get some of the world's eminent artists to invest in my music has been gratifying and humbling at the same time," said Kent.
