An all-women enterprise based here in Kerala has launched an e-commerce portal to help rural and home-based artisans market handicraft and other handmade items.
Desihands.com will look at the untapped online market where upcoming designers, part-time craftsmen and students can launch their products on the national stage.
The e-commerce portal is the brainchild of Pretty Sunny, a post-graduate in social work, with an interest in socially relevant entrepreneurship.
"When most online portals focus on large-scale and retail products, the vast segment of small-scale producers are left out and they do not get an opportunity to compete in the national market," said Sunny.
