Car maker FCA India on Thursday announced price cut up to 7.3 per cent on its Fiat Linea range and close to seven per cent on Fiat Punto EVO range of cars.
The new prices will be applicable with immediate effect on the current model year of the Linea and Punto EVO. This move brings the Linea range under the Rs 10 lakh (ex-showroom), FCA India, a wholly owned subsidiary of Fiat Chrysler Automobiles, said in a statement.
"2017 is a significant year for FCA as we enter a new phase of growth with both our brands - Fiat and Jeep. We want to make this the year of our transformation in our approach towards engaging with existing customers and winning new ones," Kevin Flynn - President and Managing Director, FCA India was quoted as saying in the statement.
"This thought led us to start the new year by enhancing the value proposition on our feature-rich Linea and Punto EVO, as the first step. This year, we will move the needle on our sales and service network for which we have started implementing significant changes," he added.
According to the statement, FCA is currently in the phase of overhauling its sales and service network to make it modern and better equipped to handle more footfalls in the new year.
The company has launched the new format of dealer showroom, called Destination Stores, and workshops in Delhi, Mumbai, Chennai, Ahmedabad, Kochi and Bengaluru, adding to its existing network.
--IANS
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