Online food ordering platform foodpanda.in and The Akshaya Patra Foundation have teamed up to support under-served children via an initiative 'Ticket to Cheer', in tune with the ongoing ICC Cricket World Cup.
With the ongoing World Cup fever, the six-week-long campaign urges cricket lovers to showcase their love for the game and their team with a personalised 'ticket to cheer'.
"The 'Ticket to Cheer' campaign is an attempt to fulfil the basic need of satiating the hunger of children in school through mid-day meals. We are united in this cause with foodpanda which shares our desire to provide nourishment to children.
"By targeting cricket lovers during the World Cup, we are hoping to add purpose to their passion and bring a ray of happiness into the lives of children," Shridhar Venkat, CEO, The Akshaya Patra Foundation, said in a statement.
The microsite, tickettocheer.com, has been created to facilitate cricket fans to support their favourite team, in a match of choice, during the World Cup by generating their own 'Ticket to Cheer'.
One ticket implies a contribution of Rs.750 to provide mid-day meals to a child for an entire school year. Foodpanda will also be sharing posts to cheer India on social media and for every cheer foodpanda will donate a meal from their side.
"The World Cup is a great occasion to unite people for a common cause. We take this opportunity to encourage people to join us in serving 1.4 million children with the potential to lead a healthy and progressive life like any of us," said Rohit Chadda, managing director and founder, foodpanda.in.
Besides foodpanda, the initiative is also being supported by ESPN Cricinfo and Freecharge.
