Organisations that leverage intelligent operations to make decisions and act in real-time will be best placed to thrive in the future, a survey said on Tuesday.
According to the survey titled "The Future Belongs to Intelligent Operations" by market research firm HfS Research and Accenture, firms that harness the combination of innovative talent, diverse data and applied intelligence would be in the best position to overcome digital disruption and utilise data-driven insights to drive superior business outcomes.
"To win in today's market and ensure future viability, it is essential that organisations capture value quickly, change direction at pace and shape and deliver new products and services," Debbie Polishook, Group Chief Executive, Accenture Operations, said in a statement.
As the move to intelligent operations is fast becoming a make-or-break proposition for corporates, 80 per cent of the respondents said they were concerned with disruption and competitive threats, especially from new digitally savvy entrants.
"Organisations also need to maximise the use of 'always on' intelligence to sense, predict and act on changing customer and market developments," Polishook added.
Most organisations are currently unable to make data-driven decisions due to a paucity of skills and technology to process data.
In nearly 80 per cent of respondents, 50 per cent to 90 per cent of data is reported as unstructured and largely inaccessible.
Half of the organisations surveyed also said that their back office is not keeping pace with front office requirements to support digital capabilities and meet evolving customer expectations.
"Breaking down the silos between the front and back office is now essential to delivering a modern customer experience. More than half of survey respondents state that it takes months or even years for their business functions to make changes to evolving business needs," added Phil Fersht, CEO and chief analyst at HfS Research.
When it comes to digital disruption, 42 per cent of executives reported that they see more opportunities than threats now compared with two years ago.
--IANS
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