Global Cloud Xchange (GCX), a subsidiary of Reliance Communications (RCOM), and Broadcast Media Communications (BMC UK) have teamed up for the 'live' broadcast of the FIFA World Cup 2018 which kicked off in Russia on June 14, a company statement said here on Friday.
This event will be carried across GCX's network, via BMC, from Frankfurt to the London Broadcasting House of British Broadcasting Corporation (BBC) and used exclusively by BBC Sport to broadcast the matches to British audiences, the statement said.
"FIFA World Cup matches are amongst the most watched and followed sporting events in the world, especially important for soccer fans across Europe and the Asia-Pacific region. It is, therefore, critical for us to provide these fans with smooth, uninterrupted access to the game," said Lee Russell, Operations Director at BMC UK.
"With GCX's expansive Global Network and its proven media capabilities, we are confident that we will once again deliver an unrivalled viewing experience to our viewers," Lee Russell added.
"We are delighted to partner with BMC UK again to provide high-quality connectivity, enabling live broadcasts of the FIFA World Cup to global viewers who can enjoy this highly anticipated event," said Mark Russell, Managing Director, GCX International.
"The broadcast from Frankfurt to BBC London Broadcasting House is being facilitated through the integration of GCX's privately-owned Global Network with BMC's resilient Media Quality Network, tailored to meet the high-quality connectivity standards of sports, news and special broadcast events," Mark Russell added.
The FIFA World Cup concludes with the final being held at Moscow's Luzhniki Stadium on July 15.
--IANS
ag/bg
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