 "Goibibo No.1 in hotel booking volumes: Morgan Stanley")
Online hotel-booking engine and air aggregator Goibibo has been ranked No.1 by Morgan Stanley, which said it had been rated on top by hoteliers across parameters comprising higher booking volumes, confirmed bookings, last-minute bookings, backend and IT support, insights and market intelligence.
The report said Goibibo is also the fastest-growing hotels' OTA (online travel agency) in India. Goibibo's hotels facing technologies is also the most used amongst hoteliers.
"We are excited that we have achieved the No.1 position in India in the hotels category. We have been able to achieve the same by strengthening network effects, providing superior user experience on mobile and delivering powerful tools and technologies to thousands of hotels," said Ashish Kashyap, founder of ibibo (comprising Goibibo, redBus and Ryde).
Hotel bookings on Goibibo are diversified and come from across categories and geographies: 45 percent comes from 0-2 star rated hotels, followed by 38 percent from 3 star category and 17 percent from 4-5 star rated hotels.
Business destinations contribute close to 45 percent of hotel bookings, while leisure destinations constitute about 55 percent of volumes.
