In an endeavour to catch up with global trends, virtual application Myntra has added ten international brands like Replay, Cole Haan and SELA to its platform.
Consumers can now shop from over 5,000 styles from brands such as Replay, Cole Haan, Scotch & Soda, SELA and Parfois, among others, available on Myntra's 'Premium' section, taking the number of international brands on the platform to 30.
The new partnership brings stylish shoes and fashionable and trendy bags from Cole Haan to women's fashion accessories from Parfois to consumers.
Brands such as Replay, Soludos and SELA have also surfaced at the platform.
Prasad Kompalli, head, eCommerce Platform, Myntra, pointed out that the availability of international brands will help people catch up with global trends.
"We continue to expand our portfolio to bring the widest and most suitable collection for our consumers. Bringing some of the leading premium international brands to India would further help us to strengthen our offering and allow our consumers to experience the latest in fashion globally, in India," Kompalli said in a statement.
Myntra forayed into the premium wear segment in November last year with brands like Desigual, New Look, Furla, Mango, Superdry, Emporio Armani and L'occitane to name a few.
