Bhima Jewellers, which pioneered the first retail jewellery store in the state in 1925 in Alappuzha, Wednesday unveiled the first lifestyle jewellery boutique - Bhima Boutique - at LuLu Mall here.
Bhima Boutique is a luxury boutique with designer collections for jewellery connoisseurs.
This new-format store houses five variants of designer jewellery, ranging from jadau (high-skilled crafted jewellery, the style of which was first introduced in India by the Mughals), diamond jewellery, gemstones, fusion and a category called "life".
