Actress Reese Witherspoon is launching her own lifestyle and sportswear line called Draper James.
The actress has created the line which will reflect "touches of her upbringing" to help the fashion-conscious women in the south of the US to "feel seen", reports femalefirst.co.uk.
About 40 percent of her entire Draper James collection will be produced in the south.
"The interesting thing is that women in the south, and all over the country, are reading Elle, Vogue and WWD. They have such a sophisticated knowledge of fashion. I wanted to create a line that made them feel seen. It will have all those touches of my southern upbringing but also revealing what the south is today," Witherspoon told WWD - a fashion-industry trade journal.
"In the south, there's a lot of colour, prints, tradition, traditional fabrics like gingham, plaids, stripes. There's also definitely a feeling that what you wear makes you feel better, especially if you're wearing colour, prints or joyful things," she added.
The sportswear line will consist of T-shirts, dresses and leather goods.
It also has jewellery line.
Witherspoon will put out five collections a year through Draper James.
