Saavn, one of India's popular streaming services, on Friday launched a set of in-app social features aimed at music streaming a shared experience to their Android, iOS and online portals.
With the ability to tag, follow, chat, and share on Saavn, music listeners around the world can now engage with friends' listening activity more intuitively and seamlessly than before, while using their favourite music to express emotions, memories, and ideas with the tap of a button, read a statement.
One of the most unique new features is the ability to tag one or multiple friends in songs or playlists. Everyone tagged can comment on the content and engage in music chats for real-time digital conversations around music.
"Social music is part of our DNA (Deoxyribonucleic Acid). Music is a snapshot of our memories, our friends, and our shared experiences, but there has yet to be a cool way to truly express yourself with digital music.
"Saavn Social has been years in the making, and the experience changes the way we listen to music with the most important people in our lives," Rishi Malhotra, co-founder and CEO of Saavn, said in a statement.
The latest Saavn update also represents the first cross-platform launch for the music application, with the new features made available across iOS, Android, and Web simultaneously.
