The Indian arm of Samsung Electronics on Friday announced the launch of Samsung Blue Fest, a consumer promotion initiative, as it clinched the title of becoming the biggest chain of single brand retail stores in the country.
"As we complete 20 years in India, Samsung Electronics has emerged as the most preferred brand for Indian consumers across product categories," said H.C. Hong, president and CEO of Samsung Electronics, India.
"Samsung Blue Fest will bring Indian consumers closer to purchasing their favourite Samsung product. With 2,100 exclusive stores in India, this is testament to our commitment to the market and our endeavour to provide the Indian consumer a better life," he added.
The fest, which will start on June 20, will see Samsung offers nine days of different offers for consumers.
