In its bid to nurture entrepreneurial talent, West Bengal government has roped in former Indian cricket captain Sourav Ganguly to host a business reality show, said Chief Minister Mamata Banerjee.
Announcing the new TV show named "Egiye Bangla (Bengal Leading)", Banerjee on her Facebook page said: "Our very own Sourav Ganguly has come forward to be the face of the show.
"Like his passion on and off the field, Sourav will ignite young minds to be successful entrepreneurs of tomorrow."