Budget passenger carrier SpiceJet on Wednesday said that it has entered into a branding agreement with Prega News, the pregnancy detection kit from Mankind Pharmaceuticals.
As part of the initiative, one Boeing 737-800 aircraft of SpiceJet will be wrapped with Prega News branding.
"This is the third time we have associated with a brand to provide them with a platform for better visibility," said Debojo Maharshi, Chief Marketing Officer of SpiceJet.
"Being a partner in this integration, SpiceJet is using its aircrafts for wrapping. The wrap will cover both sides of the aircraft. This association will further help Prega News to reach its target audience at one go thus giving impetus for better brand visibility."
--IANS
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