Low-cost carrier SpiceJet on Friday launched the first brand store for its newly launched e-commerce retail venture -- 'SpiceStyle' -- at Galleria in suburban Gurugram.
"Besides offering the end-customers the opportunity to 'look and feel', the store will function as a premium channel to offer the latest in fashion and lifestyle across 12 different brands, including a signature Rohit Bal collection," the airline said in a statement.
According to the airline, the retail venture is expected to boost its ancillary revenue which has witnessed a growth from six per cent to around 17 per cent in the past two years.
The launch of its first physical store marks SpiceStyle's entry into the offline segment besides its e-commerce portal and a brand store launched in association with Amazon, it added.
--IANS
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