Star Life OK will broadcast the Asia Cup cricket tournament, to be held in Bangladesh, live in Europe.
The continental tournament, starting Feb 25, features 11 matches with the final slated March 8.
"Given the passion for cricket amongst Asians worldwide, we are very proud to bring the Asia Cup 2014 to our viewers in the UK and Europe and offer them live cricket on television," Star UK & Europe senior vice-president Yeshpal Sharma said.
