Actor Sushant Singh Rajput, who shot to fame with "Kai Po Che", has been chosen to endorse an "innovative" cosmetic product for men.
An official announcement of his association will be made in Mumbai Wednesday.
He will launch a "first-of-its kind skincare regime for men" at the event.
The "Shuddh Desi Romance" actor earlier featured in a soap advertisement with his actress-girlfriend Ankita Lokhande.
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Bebo, Imran make cute pair: Raveena
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Actress Raveena Tandon is looking forward to watch the "cute" onscreen couple Imran Khan and Kareena Kapoor in forthcoming film "Gori Tere Pyaar Mein".
The movie, directed by Punit Malhotra, will release Friday.
"Waiting to watch 'Gori Tere Pyaar Mein'. Bebo (Kareena) and Imran look so cute together," Raveena posted on Twitter Monday.
Imran and Kareena last shared the screen space in "Ek Main Aur Ekk Tu".
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Shreya finds 'Ram-leela' brilliant
Singer Shreya Ghoshal has described her mentor-filmmaker Sanjay Leela Bhansali's "Ram-leela" as "sheer brilliance".
Ghoshal has sung "Nagada sang dhol" and "Dhoop" for the film, which stars Ranveer Singh and Deepika Padukone.
"My respect for my mentor doubles everytime I watch him create magic on screen. 'Ram-leela' (is) sheer brilliance," the 29-year-old tweeted Monday.
"The only director/producer in these times who gives the singers credits right at the start of the movie and also the end rolls," she added.
Bhansali and Ghoshal have earlier worked together in "Devdas" and "Saawariya".