Fashion designer Tarun Tahiliani, who has lent his creativity to a new collection of jewellery brand Azva, says gold has for long been considered a commodity, and he has attempted to redefine the "exquisite" metal with fresh designing for bridal and occasion wear.
Azva jewellery is inspired by 'Saat Pheras' (seven vows) of the Indian wedding tradition and brings alive the essence of articulate patterns and detailing in 22 karat gold jewellery.
"I have attempted to redefine gold -- long left to languish as a commodity and bring in years of developing design into the vocabulary. Gold is exquisite on Indian skin but long out of favour for the new bling," Tahiliani said in a statement.
Contemporary designs have been mixed with workmanship to "create stackable pieces that go from occasion to bridal -- and breathe new life into one of the oldest and finest traditions".
"Artisanal, refined, intricate and intrinsic in value, we are indeed privileged to be refashioning the new gold and bringing to shine its incredible attributes in association with Azva by World Gold Council," Tahiliani added.
The new collection comprises of bridal classics like statement chokers, seven row 'haars' and necklaces crafted from interesting design techniques with matching bangles and earrings.
The 'Tarun Tahiliani for Azva' collection highlights a combination of new crafting techniques with filigree work, Velcro like textures with gold wire-work, layered jali sheet work, beads with lace like work, micro filigree and filigree weave work.
New silhouettes of necklaces that have been created with a combination of haar, choker and collar choker form an integral part of the collection.
"The new collection highlights innovative design techniques in traditional gold jewellery that are extremely modern and versatile. We are also introducing Kamarbandhs as a product category for the first time," Vipin Sharma, director, jewellery, World Gold Council said.
'Tarun Tahiliani for Azva' ranges from sets of 70 gm to over 300 gm.
