The poster of "Titli" -- a film on a dysfunctional family -- featuring a family portrait, attempts to encompass the message, feel, tone and exact mood of the upcoming film, shares director Kanu Behl.
The poster has five characters from the film, and it gives a slight glimpse into their characters.
Sharing the vision behind the "poster", Behl said in a statement: "The concept of the poster revolves around family. 'Titli' explores the idea of five people of a dysfunctional family staying under a roof behaving with specific power equations with each other. The idea was to focus on the core centrality of each character."
Citing examples, the director shared that the hammer that Vikram (Ranvir Shorey) holds, describes how he psychologically hammers everyone in the film.
Clad in thick checked shirt, Bawla (Amit Sial) holding a katta gives a glance of his complex nature, while Neelu (Shivani Raghuvanshi), who is holding her bag, depicts her eagerness to run away at any moment.
Daddy (Lalit Behl) holding his medicines seems to be powerless, yet is manipulative of everyone around. Titli, stuck between all of them, has a reluctant participant's look and his own slackly pointing katta.
The film itself is essentially a young boy's struggle to escape his oppressive family.
To do justice to the film's aesthetic value, the makers of the film didn't want to glamourise any of the characters in the poster, and so they were made to stand against the stark deep toned background.
The poster is a result of brainstorming by Dibakar Banerjee, Aditya Chopra and Kanu Behl.
Banerjee said: "After our screenings to the focus groups, we saw the audience getting provoked, engaged and also responding to the underlying humour in the scenes.
"The film's core being the unlikely family that one has only heard of in the news, we decided that we'll give the audience a straight on portrait of the family with their pet things. And let the audience think up the story and imagine the dynamics.
"And with Adi's (Aditya Chopra) tagline - 'Har family, family nahi hoti', we knew we had an eye grabber."
The movie releases on October 30.
