British motorcycle manufacturer Triumph Wednesday announced its entry into the Indian market with products slated to hit the roads by November 2013.
"The year 2013 is a very crucial year for Triumph Motorcycles in India and as a company, we are confident about the timing of our market entry," said Paul Stroud, director sales and marketing (global), Triumph Motorcycles in a statement.
"In the past few months, we have carefully assessed the market landscape and will be making well-honed efforts to provide our discerning customers with a complete brand experience."
According to the statement, the company has appointed Vimal Sumbly as the managing director of its India subsidiary. Prior to joining Triumph, Sumbly worked as general manager, sales, at Bajaj Auto.
"I am delighted to have joined Triumph as the brand looks to embark on a well phased out strategy for the Indian market," Sumbly said.
The company added that it will start assembling some of its models in India at the completely knocked down (CKD) assembly facility, which is nearing completion at Manesar, Haryana.
Currently, the company is scouting for dealer partners across strategic locations within India.
