Consumption of cricket-related content exceeded 750 million users on UC News and UC Browser - the UCWeb Platforms - for the recently-concluded ICC Champions Trophy and Indian Premier League (IPL).
More than 50 per cent of the country's population logged on to UCWeb platforms over the last three months for cricket scores and updates, according to a data report, titled Insights into India's Cricket Frenzy, released by UCWeb, a business within Alibaba Mobile Business Group.
The UC Platform saw maximum traction from the cities of Lucknow, Pune, Bhopal, Delhi and Mumbai. UC Cricket, a key component within UC Browser, was first introduced in 2013 to offer news and updates about cricket matches. It has now evolved to become a comprehensive cricket content platform.
Apart from it, Indian skipper Virat Kohli also remains the most popular player, clocking readership of over 32 million across 4,600 articles. Rohit Sharma, Gautam Gambhir, Yuvraj Singh and Zaheer Khar were the other top-read cricketers.
Commenting on the insights from the report, head of International Business Department of Alibaba Mobile Business Group Young Li said: "Cricket remains the most popular sport in India with mobile internet driving consumption of digital cricket content. UCWeb has been at the forefront of this change with its revamped UC Cricket and the UC News' We-Media Blogger Programme, a common platform that brings viewpoints from celebrities, bloggers, key influencers and the common man to a single place."
--IANS
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