In a quest to constantly keep his fans abreast of his activities and surroundings, megastar Amitabh Bachchan will now let his "extended family" into his candid thoughts and moments via freemium celebrity video blogging app Wakau.
The 73-year-old, an avid user of social media platforms that bring him closer to his fans, launched Wakau on Thursday.
Talking about this association, Amitabh told IANS: "It's very unique. It's an application that needs to be downloaded on your smartphone, and once you download the application, you get a list of various celebrities that are on Wakau.
"You can punch in your favourite celebrity and they will speak on various issues... they could be very intimate conversations, important moments in their lives, or they could do a tour of their house."
He said this "is just another fantastic facility for celebrities to be able to interact with well-wishers and fans".
Other celebrities who will connect with their fans via Wakau include names like Sachin Tendulkar, Arjun Kapoor, Ayushmann Khurrana, Nirahua, Shaan, Manju Warrier, Tamannaah Bhatia, Sophie Choudry, Arman Malik and Elli Avram.
Asked if this application will help in greater connect with the audience, the "Paa" actor said: "Yes, of course, how many fans get an opportunity to hear their celebrities in person... So here is an added advantage."
The video blogging application is available across iOS, Windows and Android formats.
Officials who have been involved in its development feel it will satiate cinema and sports buffs' desire to know more about the stars.
"Wakau is a great opportunity for celebrities to connect with their fans and share personal stories, interests, sepia moments and cherished thoughts through their video blogs," Rishi Negi, executive vice president - Operations, CA Media India, said in a statement.
Rajan Navani, vice chairman and managing director, Jetsynthesys, said: "With a deep focus on creating a personal connect with the consumer through leveraging analytics, the Wakau experience will eventually pave the way towards many firsts for the world."
