An ongoing campaign invites women in the capital to be a part of business consultation by paying only one rupee.
The campaign started by Circle Creation Entertainment is expected help women from all walks of business sectors such as start-ups and family businesses, including the ones facing a crisis, get an opportunity to build and promote their business.
Women will be offered guidance on the crucial aspects of business such as risk management, human resources, crisis management, financial strategies and so on.
"Keeping up with the times, knowledge of digital know-how is a must. An idea can be very useful but it needs to reach the right audience and should be available at the appropriate platforms," Circle Creation Entertainment Business Head Akash Shukla told IANS.
"I have noticed many people start off without an apt blueprint or backups which lead to difficulties later on. I am very happy to help those women who want to achieve their dream goal and want to make their own unique identity," he added.
For 28-year-old Namrata Jain, an independent counsellor, the programme has been beneficial in terms of sustaining her business and in learning how to market it.
"I have now learnt to sustain in business. I was lacking in business analysis and marketing before I joined this programme but now after all of the learning through women entrepreneurs, I have that confidence and entrepreneurial skills to grow my business," Jain told IANS.
--IANS
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