Mobile marketplace Zopper will be Viber's exclusive hyper-local shopping app, the company announced on Thursday.
Viber is a leading instant messaging and Voice over IP (VoIP) application.
Zopper's partnership with Viber will help the former in extending its service outlay by reaching out to more customers.
In addition to this, Viber users can now follow Zopper on Viber Chat and read interesting product reviews, live conversations, user testimonials and much more.
"This first-of-its-kind partnership is a testament to our dedication to present our users with the best shopping solutions, and will allow us to deliver a seamless shopping experience even through Viber's platform," said Neeraj Jain, Zopper co-founder, in a statement here.
Zopper's platform currently features over 15,000-plus offline retailers.