'Tasting' ground

The mid-day meal scheme of Iskcon, Bangalore, is now one of the biggest such schemes in the world. But it has not been able to expand as fast as it would have liked. To make the scheme popular, the organisation has decided to test a model to raise funds. It is offering journalists a Rs 10 subsidised meal at the press club. The idea is to see how this works and then open restaurants that will be commercially-run to make money to fund the expansion of its mid-day meal scheme.