A fresh beginning

Renaming of Facebook to help in multiple ways

The renaming of social media giant Facebook to Meta indicates an intended route to future growth for the group. It may also help deflect some of the increasingly negative perceptions associated with the Facebook brand. The group is looking to diversify its revenue streams and to slough off some of the current distrust. Facebook dominates social media with 2.9 billion active users, along with products like Instagram (1 billion users) and WhatsApp (2 billion users). There is little scope for organic growth, given the high base of penetration. In addition, competition regulators of various countries are assessing ways to dilute