Business Standard

A la carte

Image

Business Standard New Delhi

Most classy restaurants are known for crafting dishes to meet the individual preferences of customers, but a tony south Delhi restaurant has taken its a la carte menu to different heights, at the marketing level. So, it regularly sends out SMSs advertising karaoke nights, flashback Fridays and stuff like that. What takes the cake, of course, is ‘media nights’ where ‘media professionals, PR, events and advertising professionals’ get to have ‘happy hours’ all through the night.

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Apr 02 2009 | 12:07 AM IST

Explore News