When online grocery delivery outfits first started in India, they intended to solve a problem, one of access, by bringing the producers and consumers closer in the — ahem! —food chain.
The International Finance Corporation (IFC), a multilateral development finance institution, where I used to work, thought it fit to invest in BigBasket. IFC’s investment officers, during the several review meetings, talked about the strong “development angle” of eliminating half a dozen intermediaries to increase remuneration for producers and reduce prices for consumers. That created value.
These days, online grocery delivery is about shaving minutes off the delivery time. That
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