A sector with the potential to bloom

The government has recognised floriculture as an export-oriented sunrise industry though the bulk of its output is consumed in the domestic market due to steadily swelling local demand

The commercial farming of flowers, technically called floriculture, which began in India in the early 1990s thanks to liberalisation of the seed policy in 1988, has developed into a distinct and relatively lucrative branch of agriculture under its horticulture sector. Its growth has been truly remarkable in the past two decades. While the area under floral crops has expanded 4.4 times since 2001, their production has risen 5.6 times. The government has recognised it as an export-oriented sunrise industry though the bulk of its output is consumed in the domestic market due to steadily swelling local demand. The growing trend