The Pornhub saga shows how market forces can lead to beneficial changes

By putting a financial squeeze on Pornhub after the NYT story, Mastercard and Visa prompted the adult entertainment giant to change its behaviour for the better

The ongoing saga of Pornhub holds many lessons for online entrepreneurs. The latest developments indicate how a free media and market forces can, in conjunction, lead to beneficial changes. In the early 2000s, a gang of four young college-mates decided to monetise their shared interest in adult entertainment.

These four graduates of Concordia, Montreal, launched three audio-visual sites, Pornhub, Red Tube and YouPorn. They also incorporated multiple entities to create adult content. All these properties are owned by a privately-held company, MindGeek. MindGeek is incorporated in the Duchy of Luxembourg, which makes it a European Union entity. But the multi-national