As peak sale season gets underway, trust canny marketers to come up with new ideas to trash their competition. The latest to jump on the bandwagon is consumer products maker LG. It has been sending text messages to prospective customers, warning them of exploding products.
"Heard the news of exploding products? At LG, our products go through multiple tests for our most valuable assets: YOU. Have a safe Diwali with LG," says the message without naming Samsung, which has been in the news over reports of its exploding mobile phones and washing machines. Samsung's riposte is awaited.
