Business Standard

Anthropology can help businesspeople

Applying the intellectual framework of anthropology could help a person see around corners, gain empathy for others, and derive fresh insights on problems

Image
Premium

R Gopalakrishnan
Have you ever wondered whether anthropology could help with solving complex problems in business and public affairs? I am persuaded by a book, Anthro Vision, written by anthropologist and Financial Times journalist Gillian Tett. The cover asserts how anthropology can explain business and life.

Every leader, indeed, every human being, is a victim of the Dunning-Kruger effect— that is, the widespread feeling that we are inherently superior to our peers. Being conscious of its existence helps to promote a modest leadership behaviour. Another way is to develop an anthropological mindset.

When you are deeply immersed in solving a problem, you
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in