Business Standard

Beards become fashionable

The slowing down of shaving habits has had a deep impact on one brand that stands for shaving: Gillette

Beards become fashionable
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Ambi Parameswaran
Kabir Bedi in his highly readable autobiography, Stories I Must Tell, recounts how he got selected to play the role of Sandokan by the Italian producers. And how his beard played a critical part: “… were touring Asia to find a tall, athletic, preferably bearded actor to play the role of Sandokan… my name came up when they asked around…. It helped that I’d grown a beard for my first Bollywood hit… My beard was deemed ‘Lucky’ and became my trademark.” It probably helped that very few Bollywood actors sported a beard in the mid-1970s. Today it will be difficult
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