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Ads that collapse time are back in favour after Google unveiled a burger emoji with cheese underneath the patty

What’s in a burger, you may ask. Something surely, as India-born Sundar Pichai, CEO of Google, showed us. When Pichai responded to writer and media analyst Thomas Baekdal’s observation on the placement of cheese underneath the burger patty in Google’s emoji as against Apple putting cheese on top, twitterati across the world got involved rather crazily. Baekdal started it off calling for a “discussion”’ on the matter, to which Pichai said he “will drop everything else we are doing and address on Monday :) if folks can agree on the correct way to do this!”.

Burger or rather hamburger, often