Big data for SMEs

Data will blur the heterogeneity in the business ecosystem in the long run

Data-driven decisions are better than heuristic ones or gut feeling, no doubt. The process of data analytics facilitates companies to understand their business and customers better. Today, we live in a world where customers seamlessly interlope between physical and virtual spaces. This enables them to analyse data, which has become an important tool to develop and expand competitive advantage. Big organisations have started building capabilities to analyse big data to meet their business needs. In today’s world, small and medium enterprises (SMEs) as well as start-ups must catch up with this data revolution to stay competitive.

However, the pace of adoption