Birthday gala to refurbish 'Brand Modi'

Organising various birthday events is a clever way of mobilising BJP workers. Each performance will reaffirm their link with the leader of the party

The birthday celebrations of Prime Minister Narendra Modi have metamorphosed into a three-week project of “Service and Dedication” from the single week of “Seva saptah” followed until last year. They will showcase a grateful nation thanking the prime minister for his service. The events projected as entirely voluntary have, however, been planned down to the last detail.

It has not yet gone as far as the birthday celebrations of Kim Il Sung and Kim Jong-il in North Korea, where citizens must begin the day with offering flower bouquets at their “shrines” and statues and workplaces organise group activities, hold spot-competitions,