International Integrated Reporting Council (IIRC) had issued the Integrated Reporting Framework in December 2013. Integrated report communicates the complete story of value creation concisely to enable investors and other stakeholders to assess the ability of the company to create value over the long term. It tells how an organisation's strategy, governance, performance and prospects, in the context of its external environment, lead to the creation of value in the short, medium and long terms. Enlightened companies use the term value in a much broader sense than what is understood by the term shareholder value.
Shareholder value is created when the company is able to generate a return on financial capital higher than the cost of capital over a long period of time. Enlightened companies realise that the ability to create shareholder value hinges on the ability to create societal value. This perception is captured in the Companies Act 2013, which states: "A director of a company shall act in good faith in order to promote the objects of the company for the benefit of its members as a whole, and in the best interests of the company, its employees, the shareholders, the community, and for the protection of environment."
The framework identifies six types of capital (resources) that companies use to create value. These are: Financial capital, manufactured capital, intellectual capital, human capital, social and relationship capital, and natural capital. These include capitals not owned or controlled by the company. For example, manufactured capital includes roads and other infrastructure not owned or controlled by the company. None owns some items of natural capital (eg, clean air). Firms, through their activities and outputs, create, reduce and transform capital. A business model is sustainable only if it results in accretion to the net value, taking all the capitals together. Therefore, the management and board of directors (board) need to understand the interdependencies and trade-offs between various capitals and how their availability in future would affect the long-term sustainability of the business model.
One of the guiding principles in the framework is 'connectivity of information'. Connectivity of information is logical. It is about connectivity between: external environment, governance, opportunities and risk, strategy and resource allocation, business model, performance, and, future outlook; past, present and future; the capitals; financial and other information; qualitative and quantitative information; management information, Board information and information reported externally; and information in the integrated report, information in company's other communications and information from other sources.
Connectivity of information can be achieved only through 'integrated thinking'. Integrated thinking refers to holistic approach in decision-making. The Integrated Reporting Framework describes it as, "The active consideration by an organisation of the relationships between its various operating and functional units and the capitals that the organisation uses or affects. Integrated thinking leads to integrated decision-making and actions that consider the creation of value over the short, medium and long term."
In addition to establishing right processes, changes in behaviour, culture and leadership styles are required for implementing integrated thinking. Sharing of information across the organisation and consideration of fresh perspectives presented by employees in decision-making are essential for this. These require building greater trust between leaders and employees. Close collaboration between different units and functions are required to draw right knowledge and experience and develop holistic view in decision-making. Strengthening the engagement with external stakeholders is necessary to understand stakeholders' perspective and value in order to ensure that the strategy is sustainable for the long term in changing external contexts. Transparency in decision-making is necessary to develop a shared understanding of the business model and broader strategy to enable employees to work for a common goal.
The concept of 'integrated thinking' is logical and simple, but it is challenging to apply the concept in practice. The traditional mind set of focusing on shareholder value, financial information and quantitative data and hierarchical leadership style make adoption of integrated thinking difficult. It takes years to fully embed integrated thinking in decision-making. The Board has to take the responsibility of overseeing that the company is moving towards developing necessary processes and culture to support integrated thinking. The Board should deliberate on all material factors that significantly affect the ability of the company to create value in the short-term, medium-term and long-term. It might be a good idea for Boards of companies to start the journey by adopting Integrated Reporting Framework for internal reporting to the Board. Companies should aim issuing integrated report to investors as early as possible in order to build trust with wider stakeholders.
The author is adjunct professor in IMT Ghaziabad; Chairman, Riverside Management Academy Private Limited
E-mail: asish.bhattacharyya@gmail.com
E-mail: asish.bhattacharyya@gmail.com
