Business Standard

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Brand wars

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Business Standard New Delhi
Try walking into a restaurant with a pack of food bearing the label of a rival and you will be stopped right at the entrance. On this chilly Christmas weekend, a staff member at the central Delhi outlet of an international fast-food chain, swung into the restaurant carrying two boxes of pizza from rival Domino's for his colleagues standing on the other side of the cash counter. Without wasting time, the bunch of young men sat down to devour their pizzas. While the irony of it all was not lost on the customers waiting patiently in a queue, one hopes their bosses remember Christmas is a time for forgiving.

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First Published: Dec 28 2014 | 9:36 PM IST

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