Building ethical assets

Managers must learn to teach business ethics and values

After reading the words above, the reader might wonder what I have been sniffing. After IL&FS, Yes Bank, ICICI Bank, CG Power, business ethics and values? But please, please read on. 

There is no denying the monumental ethical blunders by companies, but it only confirms that more effort is required, perhaps from a different source: the line boss. You must influence managers during their “professional childhood when their ethical brain is plastic”.

Competitive advantage, which was based on physical assets throughout the industrial revolution, shifted to intellectual assets during the information revolution. In my view, future competitive advantage will shift to ethical